Marc Bohan's "Slim Look"
Before Marc Bohan (*1926) took over as creative director, he was responsible for the Dior "London Line", a collection specially tailored to a British clientele. Unlike Saint Laurent, he rejected the extremes of contemporary fashion. After his couture debut in 1961, he left his mark on the house for almost 30 years with sculptural, flowing silhouettes and a modern, elegant design language that propagated a "slim look" - unagitated yet style-defining for the 1960s and 70s.
Brown evening coat
The knee-length evening coat with a straight silhouette and playful bow details is a testament to understated elegance. The long side slits make it possible to wear an evening dress underneath.
Marc Bohan for Christian Dior
Marc Bohan's evening wear for Christian Dior, with its simple and elegant design, also sparked enthusiasm among the press and various Hollywood celebrities alike. With his motto "N'oubliez pas la femme", he showed his orientation towards the wearing habits of his female clientele, who preferred sculptural, flowing silhouettes.