Dior through ages
Media and Communication Design Project, Fashion exhibition concept, luminous model
Class Objectives

The project focuses on the visitors of the exhibition and how they interact with the Dior brand. The visitors shall become an active part of the exhibition by interacting with the exhibits as well as the brand. 

The goal of the project was to use a variety of ideas to create a full circle moment around Dior that not only includes the brand itself, but also the bigger picture. It's about the ultimate museum experience which creates an extraordinary atmosphere that you can feel and that remains anchored in your memory even after visiting the museum.

Study program:

Mentor: Prof. T. Schmitt-Fumian

Marie-Claire Alt

Antonia Barzu 

Luisa Burlefinger 

Gina Böddecker 

Nicolas Frey

Lilli Gänsbauer 

Eva Gerg

Helen Haux 

Ville-Pekka Hofmann 

Chiara Hofmayer 

Timo Kaiser

Theresa Kerbl 

Peter Langwieser 

Iris Lindner

Tina Miljkovic 

Anna Mykhaylenko 

Luisa Nanniga 

Carla Sallier 

Luis Vorderwülbecke 

Johanna Weber

Gabriel Wintergerst

Student impression:

Student: Lilli Gänsbauer

How do you unite 21 very special spirits in one project? You let them run free, set no limits and give space to creativity.

Based on a profound concept, five groups created different options for implementation that create new dimensions within the exhibition and thus show the Dior fashion house in all its facets.

The foundation for this was in-depth research into the history of Dior: How did the brand become what it is today? Where is it today and how will it continue in the future?

Building on this, both analogue and digital media were used to create extraordinary visual results for exhibition design. For our project, we chose the comprehensive title “Dior through ages”.

 

The focus of the project is the visitor: in the exhibition and how he/she interacts with the Dior brand. Visitors should become part of the exhibition and go into an exchange with the exhibits and the brand. Thus, the visitors inside are not only observers of the artefacts, but also contribute to the design.

The aim of the project was to use a variety of ideas to create a full circle moment around Dior that not only includes the brand itself, but also the bigger picture. It's about the ultimate museum experience that creates an extraordinary atmosphere that you can feel and that remains anchored in your memory even after visiting the museum.

Media and Communication Design Project, Fashion exhibition concept, luminous model
Media and Communication Design Project, Fashion exhibition concept, luminous model
Media and Communication Design Project, Fashion exhibition concept, luminous model
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Media and Communication Design Project, Fashion exhibition concept, neon LED displays
Media and Communication Design Project, Fashion exhibition concept, neon LED displays
Media and Communication Design Project, Fashion exhibition concept, neon LED displays